Report from The STAR (Malaysia) dated 25 March 2014 :-
Health and beauty retailer launches E-store in Malaysia

Buy online: (From left) Guardian Malaysia general manager of operations Ricky Soon, Loi, general manager of merchandising Soon Ai Lan, general manager of business in formation services Yang Kim Lan and E-commerce manager Tey Hong Leng at the launch o f Guardian’s E-Store at Paradigm Mall in Kelana Jaya recently.
A HEALTH and beauty retailer is making shopping more convenient for its customers through an online store.
The Guardian E-store is open 24 hours and offers 6,000 products comprising health supplements, beauty products, skincare, cosmetics, personal care and general merchandise for purchase online.
“The Guardian E-store is an important new channel for us,” said Guardian Malaysia chief operating officer Loi Liang Tok at the store’s launch in Paradigm Mall, Kelana Jaya, recently.
“This initiative reflects our commitment to offer greater convenience and shopping comfort to customers and serve them better,” she said.
Loi said the security of E-store transactions was assured.
“The secured payment gateway is provided by CIMB Gateway, one of the leaders in the e-commerce sector,” she said, adding that they might have more payment gateways in the future.
“We will add more products, new lines, new formulations and relevant seasonal needs on a regular basis,” said Loi, noting that online shopping was on the rise.
Guardian is targeting sales of RM50,000 per month through the E-store.
“For delivery, we are working with several providers in Peninsular Malaysia, Sabah and Sarawak with orders delivered within three to five days.
“Purchases of RM200 and above enjoy free delivery within the peninsula while delivery to Sabah and Sarawak costs RM10,” said Loi.
Customers enjoy the same prices online as they would in Guardian’s stores.
In conjunction with the E-Store launch, Guardian is offering the Gillette Mach 3 Razor and Gillette Fusion Proglide Base Razor, to online purchasers, two weeks before they become available at Guardian outlets.
For details, visit https://online.guardian.com.my.
Health and beauty retailer launches E-store in Malaysia
Buy online: (From left) Guardian Malaysia general manager of operations Ricky Soon, Loi, general manager of merchandising Soon Ai Lan, general manager of business in formation services Yang Kim Lan and E-commerce manager Tey Hong Leng at the launch o f Guardian’s E-Store at Paradigm Mall in Kelana Jaya recently.
A HEALTH and beauty retailer is making shopping more convenient for its customers through an online store.
The Guardian E-store is open 24 hours and offers 6,000 products comprising health supplements, beauty products, skincare, cosmetics, personal care and general merchandise for purchase online.
“The Guardian E-store is an important new channel for us,” said Guardian Malaysia chief operating officer Loi Liang Tok at the store’s launch in Paradigm Mall, Kelana Jaya, recently.
“This initiative reflects our commitment to offer greater convenience and shopping comfort to customers and serve them better,” she said.
Loi said the security of E-store transactions was assured.
“The secured payment gateway is provided by CIMB Gateway, one of the leaders in the e-commerce sector,” she said, adding that they might have more payment gateways in the future.
“We will add more products, new lines, new formulations and relevant seasonal needs on a regular basis,” said Loi, noting that online shopping was on the rise.
Guardian is targeting sales of RM50,000 per month through the E-store.
“For delivery, we are working with several providers in Peninsular Malaysia, Sabah and Sarawak with orders delivered within three to five days.
“Purchases of RM200 and above enjoy free delivery within the peninsula while delivery to Sabah and Sarawak costs RM10,” said Loi.
Customers enjoy the same prices online as they would in Guardian’s stores.
In conjunction with the E-Store launch, Guardian is offering the Gillette Mach 3 Razor and Gillette Fusion Proglide Base Razor, to online purchasers, two weeks before they become available at Guardian outlets.
For details, visit https://online.guardian.com.my.
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