Report from The New Straits Times (Malaysia) dated 29 September 2014 :-
Social media-savvy Malaysians
CONSTANT connectivity and digital media have enabled Malaysians to leapfrog to be one of the most socially engaged markets in the world.
According to findings from TNS’s Connected Life study released last week, 62 per cent of Internet users in Malaysia access social media networks daily, compared to 42 per cent globally, while 52 per cent use instant messaging every day.
For over a third of Internet users here, the screen of their mobile phone is the first face they see in the morning, with 35 per cent reaching for their mobile phone before they even get out of bed, while 34 per cent use their phones in bed before they go to sleep.
This usage contributes to the 4.5 hours of leisure time Internet users in the country spend online every day. Much of this screen time is spent in staying more connected. And while 59 per cent admit to spending a lot of their time on social media, email is still an important channel, with over 58 per cent sending personal emails on a daily basis.
Facebook is by far the most popular application, with almost half of Internet users here identifying it as their favourite social platform (48 per cent) and 88 per cent visiting the site weekly. WhatsApp is not far behind for weekly use, at 72 per cent of Malaysian Internet users, however it’s the favourite platform for just 19 per cent of the population.
While Malaysian Internet users may have their favourite platforms, they do use a wide range of different services to stay connected - far more than is seen globally.
While digital devices are never far away, they continue to engage with traditional media. They watch just under 80 minutes of TV daily, primarily during the evening when a quarter of Internet users will turn on the set.
“Our study has shown that Internet users in Malaysia are among the most attached to their digital devices of everyone we studied,” says Joe Webb, head of Digital, APAC, TNS. “We’ve been hearing about the declining influence of traditional media for some time, and the extent to which social media and digital devices have taken hold in Malaysia really shows this to be true.
However, with traditional media continuing to play a role at particular times of day - TV in the early evening at dinner time, for example - there’s an opportunity for brands to truly integrate their marketing like never before. “
Going online for entertainment is also popular in Malaysia, with 47 per cent of Internet users streaming music or radio every week, 62 per cent watching on-demand video and 44 per cent watching paid TV or movies online every week.
Webb concludes: “Internet users in Malaysia are hungry for content and conversations. We’re seeing high levels of engagement with content and a desire to stay connected with friends and family.
So while the medium has changed, the motivations haven’t. There’s a strong opportunity for the media owners who really understand these behaviours.”
According to findings from TNS’s Connected Life study released last week, 62 per cent of Internet users in Malaysia access social media networks daily, compared to 42 per cent globally, while 52 per cent use instant messaging every day.
For over a third of Internet users here, the screen of their mobile phone is the first face they see in the morning, with 35 per cent reaching for their mobile phone before they even get out of bed, while 34 per cent use their phones in bed before they go to sleep.
This usage contributes to the 4.5 hours of leisure time Internet users in the country spend online every day. Much of this screen time is spent in staying more connected. And while 59 per cent admit to spending a lot of their time on social media, email is still an important channel, with over 58 per cent sending personal emails on a daily basis.
Facebook is by far the most popular application, with almost half of Internet users here identifying it as their favourite social platform (48 per cent) and 88 per cent visiting the site weekly. WhatsApp is not far behind for weekly use, at 72 per cent of Malaysian Internet users, however it’s the favourite platform for just 19 per cent of the population.
While Malaysian Internet users may have their favourite platforms, they do use a wide range of different services to stay connected - far more than is seen globally.
While digital devices are never far away, they continue to engage with traditional media. They watch just under 80 minutes of TV daily, primarily during the evening when a quarter of Internet users will turn on the set.
“Our study has shown that Internet users in Malaysia are among the most attached to their digital devices of everyone we studied,” says Joe Webb, head of Digital, APAC, TNS. “We’ve been hearing about the declining influence of traditional media for some time, and the extent to which social media and digital devices have taken hold in Malaysia really shows this to be true.
However, with traditional media continuing to play a role at particular times of day - TV in the early evening at dinner time, for example - there’s an opportunity for brands to truly integrate their marketing like never before. “
Going online for entertainment is also popular in Malaysia, with 47 per cent of Internet users streaming music or radio every week, 62 per cent watching on-demand video and 44 per cent watching paid TV or movies online every week.
Webb concludes: “Internet users in Malaysia are hungry for content and conversations. We’re seeing high levels of engagement with content and a desire to stay connected with friends and family.
So while the medium has changed, the motivations haven’t. There’s a strong opportunity for the media owners who really understand these behaviours.”
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