Malaysians and Thais love their mobile phones
| August 22, 2014
A Telenor Group study shows Malaysians and Thais are among the world’s most mobile Internet-hungry.
KUALA LUMPUR: A Telenor Group study has revealed that young mobile Internet users in Malaysia and Thailand are among the most smartphone-savvy in the world.
Known as ‘digital frontrunners’, with ages ranging from 16-35 years old, this group was found to rely on their mobile phones for an unexpectedly wide variety of connectivity needs.
Sigve Brekke, Telenor Group EVP and Head of Asia Operations said, “The progress we are seeing in the adoption of the latest mobile applications in the Southeast Asian market is rapid.”
The study included over 2,600 people in Malaysia, Thailand, Sweden and Norway.
Despite Malaysia’s and Thailand’s ICT infrastructure not being nearly as mature as that of Norway’s or Sweden’s, Malaysians and Thais still beat their peers when it comes to using more communication platforms.
The study also revealed that this trend meant there was massive business development potential in Southeast Asia in the arena of mobile communications technology.
“This indicates to us that the opportunities for sustained growth in the mobile technology space in these markets may be bigger than we expected,” Sigve explained.
The study also revealed that 81 per cent of Malaysians and Thais used chat apps for daily communication with WhatsApp and WeChat being the favourites in Malaysia while Line and Facebook messenger were preferred among the Thais.
KUALA LUMPUR: A Telenor Group study has revealed that young mobile Internet users in Malaysia and Thailand are among the most smartphone-savvy in the world.
Known as ‘digital frontrunners’, with ages ranging from 16-35 years old, this group was found to rely on their mobile phones for an unexpectedly wide variety of connectivity needs.
Sigve Brekke, Telenor Group EVP and Head of Asia Operations said, “The progress we are seeing in the adoption of the latest mobile applications in the Southeast Asian market is rapid.”
The study included over 2,600 people in Malaysia, Thailand, Sweden and Norway.
Despite Malaysia’s and Thailand’s ICT infrastructure not being nearly as mature as that of Norway’s or Sweden’s, Malaysians and Thais still beat their peers when it comes to using more communication platforms.
The study also revealed that this trend meant there was massive business development potential in Southeast Asia in the arena of mobile communications technology.
“This indicates to us that the opportunities for sustained growth in the mobile technology space in these markets may be bigger than we expected,” Sigve explained.
The study also revealed that 81 per cent of Malaysians and Thais used chat apps for daily communication with WhatsApp and WeChat being the favourites in Malaysia while Line and Facebook messenger were preferred among the Thais.
No comments:
Post a Comment